This is a question that people ask me all the time. What does twitter have to do with business?
Isn't it just a waste of time? People thing it's just a bunch of self-obsessed people talking about what they are doing at that moment.
I'm here to tell you that Twitter is the real deal for businesses. As a marketer it is an awesome tool when used right.
The following post is a good explanation of how to approach twitter for business.
As with any successful marketing effort it takes strategy and planning.
http://www.socialmediatoday.com/SMC/169121