ConvergeSouth Tech Conference

I’m really excited to be a presenter at the upcoming ConvergeSouth Tech conference in Greensboro, NC. ConvergeSouth’s call to arms is Creativity Online For Everyone.  When you talk about bringing technology and creativity together you have my attention.

The conference will take place on October 1st and 2nd, 2010, on the campus of North Carolina A&T State University and will feature three tracks: Personal Branding, Internet Strategy for Small Business, and Developing Outside the Box. My session will be in the development track. I will be co-presenting with Brian Hitney from Microsoft about mobile application development and marketing.
We live in a time where the functionality of mobile devices has made them incredibly useful and interactive. And now these smart phones are being adopted by the masses. All of this is creating tremendous opportunity for marketers and developers to create smart phone apps that harness the innovative functions of these devices. We will take a look at the development and marketing paths of three different mobile platforms, including:  Google Android, Windows Mobile and Apple iPhone, (and iPad).

Specifically, my part of the presentation will focus on application development for the iPhone and the iPad.  My company Connect Marketing & Design is currently finishing an original iPad application for a new restaurant opening in downtown Greensboro, called Bin 33. The app is an interactive wine list, and we took a unique approach in developing it by going outside of Apple’s Standard Development Kit (SDK).  I’ll write more about that app in another post.

So if you are in the Southeastern U.S. and interested in technology, online marketing, social media or web development you must to join us for this exciting conference!
Learn more about ConvergeSouth at their website

Who Do We Trust?

Any business owner can tell you that word of mouth (also known as a referral) is the best way to get business. As marketers word of mouth is the type of interaction we strive to offer online. We want interactions with our brands to be relevant, honest and within the context of the existing conversation. Social media platforms like Facebook provide a perfect platform where friends, trust and brands all come together. As marketers our goal should be to find a way for to put our brand in a position to be spoken about in real, “organic” ways on social media platforms.

From Word of Mouth to “World of Mouth”

In Eric Qualman’s 2010 book Socialnomics, he talks about how putting word of mouth onto social networks amplifies it reach exponentially. We may have a conversation at a party with three or four people, but an online conversation on Facebook could potentially reach much much more. For example, If I post a recommendation on Facebook and a friend comments, all of my friends and his friends can see the conversation. So if we each have 300 friends, that’s, 600 people! for each new comment or “like” all of the new commentators friends can see it as well. Those numbers can get really big very quickly!
It is worth mentioning that word of mouth is much more powerful (as all interactions are) face to face. There is some dilution of trust in the online world. But what more effective way is there to leverage the power of word of mouth to reach large groups of people?


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