Coffee is for Closers

Coffee is for Closers

 

Does coffee give us super-powers? Maybe not.

Does coffee help us work harder? Does it motivate us, keep us alert, inspire us? Yes it does!

Coffee fuels ambition, designs, code and yes, it can even help sales.

The quote “Coffee is for closers” has a true ring to it for anyone who is ever made a sale. It simply makes sense. Closers drink coffee. Coffee gives them the edge they need to make the sale. This is the way I like to think of this quote.

However, if you’ve seen the 1992 movie Glengarry Glen Ross, you’ll remember that the context of this quote was quite different. In the middle of  the high-pressure “motivational” monologue given by Alec Baldwin’s character, Blake, Jack Lemmon’s character pours himself a cup of coffee. Blake then tells him, “put that coffee down! coffee is for closers only.”
Blake goes on to tell them about their new sales contest. First Place gets a Cadillac, second place gets a set of steak knives, and third place gets fired. This scene, and this movie depict the worst selling conditions and the harshest type of sales pressure there is. This type of selling has always left a bad taste in my mouth.

When I was young I worked in an office where this type of high-pressure selling was part of the corporate culture. I didn’t do the selling, but I sat in on the sales meetings, helped run the contests, and witnessed the culture that valued the sales numbers over everything else. Something never did sit right with me about this type of sales, part of it felt dirty to me. Sales are important. Heck sales are very important, but sales is not everything.

Because of this nagging feeling, this bad taste I had in my mouth about sales, I struggled when the day came when I had to sell. The day that I realized that I had to be a salesman was the day I opened my own business. All of a sudden I had to be the one making the sale. I had to be the closer. Having to feed my family was an excellent motivator, and I soon overcame my fear of sales. But in the process I realized something. When you are providing a product or service that has value equal to the money that is changing  hands, you have more than a sale, you have a mutually beneficial transaction. And if the product or service meets or exceeds the expectation, you can have more. That initial transaction can be the basis for something much more important than a sale, if everything goes well you can build a relationship, and a relationship is something to celebrate! Put that on your sales chart.

So what is better than pouring coffee down your throat while making phone call after phone call, desperately trying to make a sale? A better way to use coffee is sitting down with your prospect and sharing a cup of coffee, while taking the time to know them and their business.

Coffee is for closers, but closers build relationships.

 

Creativity and Technology Intersect at ConvergeSouth

digital creativity and technologyThe intersection creativity and technology has called to me ever since I first learned how to run Adobe Photoshop on an Apple computer back in college. I was amazed at what could be done with a mouse and a keyboard (once I learned how to use them), and a little bit of creative thinking. That was 20 years ago. Today my interest in exploring creativity and technology have taken me way beyond Photoshop, or anything I could have ever imagined in 1993.

The onset of faster and smaller computers has brought about amazing transformations in how we all use technology in our daily lives. The social networks have brought people together in new ways and mobile technology has put the power of computers at our fingertips 24/7.  With all of this new connectivity came new opportunities. A whole new marketplace opened up on the web. Digital marketing was no longer an afterthought, but has become the focus for many smart organizations. As the digital dust settled, several clear ways to market on the web emerged: Social, Search and Content marketing are three main areas that have proven themselves as effective. And lets not forget all of the creative folks it takes to build the web itself. Programmers, developers, designers, copywriters and videographers are more important than ever as the internet is consistently being built, re-built and expanded.

The marriage of creativity and technology is the driving force behind the big changes in our world. It’s what fuels innovation, drives marketing campaigns, and creates websites with awesome user interactions and useful applications for your mobile phone.

How are you involved in the ever-expanding world of creativity and technology, and how are you keeping up with the skills that will keep you relevant in this fast-paced digital landscape?

If you live in North Carolina, the ConvergeSouth conference is an excellent way to  learn from, and interact with, the top minds in these fields. The ConvergeSouth speakers are professionals who are engaged in these activities day after day.

Take the time to register for ConvergeSouth today. After all, exploring Technology & Creativity is the reason why this conference exists.

Visit out ConvergeSouth.com for more information.
(use the code CSMAGNETIC for 25% off of your Ticket!)

And make sure you stick around at lunch to see my session: Facebook, 10 bite-sized tips for facebook pages.

 

New Year, New Vision. (my newest venture)

Magnetic Digital Marketing

For over almost two years now I have been collaborating with David Horne. It started when he hired me to design and develop a website. Next I hired him to write some copy for a client. Since then we’ve continuously worked together on at least one project at any given time. David’s perspective and expertise on digital marketing, and content strategy have proven to be invaluable to my clients. His skills are a good compliment for my web design and development, web marketing,  social and search strategy.
As we began to seriously consider a partnership, we talked about what exactly that would look like. One of the first steps was agreeing on a company name, and it proved to be a real challenge as we began to see just how different our perspectives were on many things.
At first I was concerned at this seeming lack of continuity, but soon came to realize that this was not a problem, but an asset! David and I have the ability to look at an issue and come up with two distinct and valuable perspectives. We share a mutual respect for each others opinions and use these opportunities to learn from each other. With all of that behind us there was nothing to do except to formalize our partnership!

Magnetic Ideas LogoWith David and I coming from different perspectives and different backgrounds we thought that the dynamic interplay of the magnetic poles was a good way to describe and visualize our partnership. So our new company is called Magnetic Ideas, a full-service, digital marketing firm.
Magnetism is an unseen force that compels and propels, much like the forces that are used to market products and services.
Our core services are web, content, search and social. We are excited about the expanded services we can offer through Magnetic. I know that both David’s and my existing clients will benefit from this new arrangement. Visit our Website for more information. Thanks and Happy New Year!

 

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Keeping up with Facebook Pages

world of facebook

In the past few years most businesses have created Facebook brand page. In the recent past, one popular way to use these pages was to create a landing page as a way to force new visitors through a “fan gate”, which provided an opportunity to display some branding, messaging and get them to “like” the page. That tactic worked great for a while, but as many of you know, Facebook is always changing. With he rollout of timeline Facebook discontinued our ability to send traffic directly to these “cool” landing pages. All visitiors are now sent directly to the timeline. This resulted in a 53% decline in visits to tabs. That’s right, those tabs that you spent time and resources creating are less than half as effective as they were last year!

Facebook is Constently Changing
Timeline isn’t the only thing Facebook has changed. They are always adjusting, iterating and trying to improve user experience, and of course find ways for Facebook to make more money. We’ll go over a few major changes and things to pay attention to here:

Focus on the Content
The one thing that hasn’t really changed much is the importance of keeping your page updated with good quality content. Creating regular posts that inform, entertain and engage your fans remains the number one activity that you should focus on with Facebook. After all, on the web content is still king.
What Facebook has changed is how they displays these updates.

Fighting against Edgerank
Facebook uses an algorithm called edgerank to score your updates. The more likes, comments and shares your posts get on a regular basis, the higher edgerank score you have, and the more people will see them. For example, if I am following a brand’s page and like or comment on their posts frequently, their posts will be rated higher in my news feed. The higher your edgerank, the higher reach your posts will have. Conversely, if you are getting very few likes & comments your posts will have a low edgerank score, and will be stuck way down in people’s news feeds, where thay probably won’t see it.

A way around EdgeRank?
In the past if you wanted to increase exposure to your facebook page, you would buy facebook ads. These ads are sold on a pay per click (PPC) basis and would be delivered using highly targeted demographics from facebook’s users. This system worked pretty well (and still does).

Sponsored Stories
The newest way that’s becoming a “go-to” tactic for promoting your page is using Facebook’s sponsored stories feature. Instead of being banished to the side of the page like ads, stories are in the news feed. Another key difference is that sponsored stories come from friends who have somehow engaged with a page. Maybe it’s because the messages are integrated into our friends updates, but whatever the reason, data shows that sponsored stories work!

Try these tactics on your Facebook page and let us know how they worked, but don’t wait too long, who knows how long it will be before Facebook changes things once again!

Putting the Pieces Together

fitting the Pieces of your life Together
When I was a child my life was whole.
Everything I did revolved around: my parents, my house, my brothers, and my friends. They all fit nicely together. Then as I grew older pieces of my life started to stand on their own, apart from each other. School became a place that was separate from the rest of my life. My school friends were different than my “home” friends, and the two didn’t mix, except maybe once a year for birthday parties.

As I became a teenager, the things I talked about with my friends became separate from what I talked about with my family. My basketball friends were different than my “hanging out” friends, which were different from my “home” friends.

This type of fragmentation continued and reached a peak when I was in college. I related to people based on how I knew them; work, school, family, friends, church, sports, etc. The contact I had with people, and the way I acted, varied with each group. My life was fragmented, and at times I really didn’t know who I really was. At my core I was a whole person, but the different facets of my life were very different, and sometimes at odds with each other.

After College, I moved to a new state, I had a new life, and I began re-arranging it (sometimes unconsciously) into the things that were important to me. Now that I’m married with children my personal life is on an even keel, family mesh nicely with my friends and and their wives and kids, and my parents, etc.

My professional and “online life” was altogether different. My web presence was divided into my different online activities. In one place I would talk about upcoming public speaking events, in another I would write about gluten free news, another graphic design, and just about anywhere else I would be discussing internet marketing or social media. We all wear different “hats” throughout the day, but in order to simplify my professional life, and my online activities I created this website that allows me to put the pieces back together.

Podcasting is Here (Again)

podcasting

Lately I’ve been thinking more about podcasts. To many, the “Golden Age of Podcasting” came years ago when iTunes became a household word.

The cool kids loaded up their ipods and off they went.
“What’s the difference today?” you ask. The difference is that not just the cool kids have the devices to play podcasts anymore, it’s the majority of Americans.

Not only that, unlike with the old iPods, streaming media allows us to hit play on virtually any podcast, at anytime. Just as long as your smartphone has a 3g or 4G connection.

Not impressed? don’t have time to listen to podcasts?
Not so fast, I didn’t say you had to listen to them.
What you should know about podcasts is that in 2012, 29% of Americans have listened to a podcast. That’s nearly 1/3 of all people!

Chances are that some of your audience is among those people.
Podcasting is an excellent form of content marketing, another chance to get the valuable attention of your audience.

And if you haven’t heard, Apple will soon be taking podcasts out of iTunes (where it’s sometimes hard to find) and moving them to it’s own stand-alone App.
This move should give podcasting an extra boost.
So if you’ve ever considered starting a podcast, now may be a good time to put your plan in motion.

Here are a few helpful links about podcasting:
How to start a podcast

Easy to use, Podcast publishing tool

How to get your podcast listed on iTunes

10 Podcasts That Will Feed Your Brain

 

The Online Brand Camp is a Podcast that I started with two friends in 2011, you can find and listen to episodes here.

Two Steps Forward, Two Steps Back

Photo by: csaila

As for the iPads… my kids are 2, 5 and 7 and the moment either of the older one’s get their hands on an ipad that’s the last we hear from them.  That is, unless they are fighting over whose turn it is to play a game.  Angry birds, Smurf’s, racing games, puzzle, games, unicorn games.. The kids love them, and they suck up their attention.  The kids aren’t the only ones, the main culprit for the adults was Facebook, and I’m one of the guilty parties. We may have been closer to our facebook friends, but while were interacting with them we’re not interacting with out family members sitting besides us on the couch. And this is the problem for me.

When Did the Isolation Begin?

The walkman first became popular when I was in high school. Back then it was the radio or a cassette tape, (not mp3’s). After seeing a few of my friend’s with walkman’s my first impression (after the initial coolness) was, “how selfish”.  This was surly not everyone’s reaction, but I couldn’t help feeling cheated and jealous of my friend sitting next to me, jamming to some unknown tune, while I was forced to look-on, un-engaged and un-entertained. Later I got my own walkman and that feeling was erased, but my initial reaction was valid. This new device was creating a separation between the walkman user and the the rest of the world.  Flash forward to the present, our held-held devices not only play music anymore, they do about 100 other things as well. the amount of time and the amount of isolation we experience from those around us has grown exponentially. 

Because of technology we can have, and maintain relationships with thousands of people online through platforms like facebook and twitter, but is it robbing time from our friends and families?   Through our mobile devices we can be engaged and entertained every waking moment of our lives, but how do we balance this with being engaged with those who share proximity and a “flesh-and-bones” relationship with us? This may be one of the great challenges of our generation.

The Growth of Technology and the Social Graph

 

As the interactions and connections grow they further fill-in the Social Graph. The Social Graph is a term coined by social scientists to refer to used to refer to relationships on the Internet. The colorful image above is a visualization of my LinkedIn.com connections, and is basicly a social graph of my network. As complicated and interwoven as it it, it represents less than 600 people. Can you imagine how detailed the Social graph of Facebook, Google, or the World Wide Web is, and all of the interconnectivity and interactions that take place on it daily?

Yahoo is currently working on a project called the Small World Project, in which they are attempting to prove that the world is indeed connected by six degrees of seperation. Sociologists have tried to prove this claim for decades, but have failed to resolve it. You can participate in the Small World Project by clicking here.

As I think about the interconnectivity of it all I can help but wonder if once examined and mapped, will the Social Graph reveal the type of repititive fractal patterns that Mandelbrot discovered? I wouldn’t be surprised one bit, after all it is all interconnected.

Marketing Panel- Marketing Made Clear

If you’ve been paying attention over the past few years you’ve noticed that the world of marketing has undergone a huge shift. New technology, including mobile and social networks have created new opportunities to reach your target market in new and exciting ways. It’s not just the technology that has changed though, consumers have changed too. Customers are smarter than ever and they have more of a voice then ever.

If you are in the Triad area and if you have questions about marketing, Marketing Made Clear is a great event for you. Find out how you should leverage new media to promote your business, and get exposed to some great ideas as four local marketers (including myself) discuss the different types of marketing that is working, and not working today.

Here are the details:

Marketing Made Clear

Defining the Levels of Marketing Providers

Thursday, June 23, 2011 from 8:00 AM – 10:00 AM

NewBridge Bank

1501 Highwoods Blvd., Suite 400
GreensboroNC 27410

Networking 8:00am | Program begins 8:30am

Panelists:

Denny Kelly, President & CEO, Bouvier Kelly, Inc.

Jeff SanGeorge, Owner, Connect Marketing and Design

Malinda Pengelly, President, BEM Interactive

John Chafatelli, Director of Marketing, PIP Printing and Marketing Services

 

Click the link to register today: http://bit.ly/GSO-MKTG-Panel

 

Sponsored by : The Greensboro Chamber of Commerce and

Sandler Sales and Training | PIP Burlington | The Decal Source

Google Search and Storytelling

The video above was created on YouTube using their new Google Search Stories application. It allows you to put in several search queries and then it plays them in order, along with the piece of music of your choice. What I chose to do with this tool, (and many other people as well) was to use the sequence of searches to tell a story. I could have put in several specific searches that all resulted in my website, blog, etc.. but telling a simple story is so much more powerful.

Basic Storytelling, It Ain’t Rocket Science

Creating this video reminded me of just how simple it is to construct a story, something I learned when my oldest daughter was about two years old. She used to say, “Daddy, tell me a story”, and I would tell her one or two. Then she would ask again and again. Sometimes I would say, “I just don’t know any more stories.” But, like most parents I wanted to give my daughter what she was asking for.  I discovered that by pushing past a slight amount of reluctance and discomfort, ( of having to think on the spot), I was able to come up with some pretty decent stories, which I found started to take shape in my head as I articulated them. After all most have known the basic elements of a story from the time we were the ones asking for the stories. 

Basic Elements of Storytelling

When I told stories to my daughter, most of the stories I told had a structure like this: 1.Introduction to the princess, (or sometimes unicorn), 2.princess gets in trouble with the antagonist, (usually a witch, or a dragon), 3.prince comes and dispatches the antagonist, 4.prince saves the princess, 5.they all lived happily after after. (Read further for the “grown-up” version.)

Stories have been told since the beginning of time, yet most have a common structure.
In 1972 by sociolinguist William Labov wrote an essay titled “The Transformation of Experience in Narrative Syntax” which identifies 6 recurring narrative features:

1. Abstract – How does it begin? 
2. Orientation – Who/what does it involve, and when/where? 
3. Complicating Action – Then what happened?
4. Resolution – What finally happened?
5. Evaluation – So what?
6. Coda – What does it all mean?

Tell Your Story

So now that you have the basic elements of story building, apply them to your brand. Use an existing story, or make up one that tells how your products or services enrich a life or solve a problem for someonee. Storytelling captures our attention and give us information in a much more useable and entertaining way then typical marketing. Take advantage of this simple, yet powerful tool to tell your story today!

Contact Jeff

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