For over almost two years now I have been collaborating with David Horne. It started when he hired me to design and develop a website. Next I hired him to write some copy for a client. Since then we’ve continuously worked together on at least one project at any given time. David’s perspective and expertise on digital marketing, and content strategy have proven to be invaluable to my clients. His skills are a good compliment for my web design and development, web marketing, social and search strategy.
As we began to seriously consider a partnership, we talked about what exactly that would look like. One of the first steps was agreeing on a company name, and it proved to be a real challenge as we began to see just how different our perspectives were on many things.
At first I was concerned at this seeming lack of continuity, but soon came to realize that this was not a problem, but an asset! David and I have the ability to look at an issue and come up with two distinct and valuable perspectives. We share a mutual respect for each others opinions and use these opportunities to learn from each other. With all of that behind us there was nothing to do except to formalize our partnership!
With David and I coming from different perspectives and different backgrounds we thought that the dynamic interplay of the magnetic poles was a good way to describe and visualize our partnership. So our new company is called Magnetic Ideas, a full-service, digital marketing firm.
Magnetism is an unseen force that compels and propels, much like the forces that are used to market products and services.
Our core services are web, content, search and social. We are excited about the expanded services we can offer through Magnetic. I know that both David’s and my existing clients will benefit from this new arrangement. Visit our Website for more information. Thanks and Happy New Year!
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