Is Twitter just Noise or a Valid Business Tool?

This is a question that people ask me all the time. What does twitter have to do with business?

Isn't it just a waste of time? People thing it's just a bunch of self-obsessed people talking about what they are doing at that moment.

I'm here to tell you that Twitter is the real deal for businesses. As a marketer it is an awesome tool when used right.
The following post is a good explanation of how to approach twitter for business.
As with any successful marketing effort it takes strategy and planning.

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