The following slide s are from a presentation I did at the Triad SmugMug group on October 27th, in Greensboro, NC. The group is made up of independent photographers who use SmugMug.com to organize and send proofs for their digital photos. The groups organizer Evie Curley, from Evie Curley Photography invited me to talk to the group about Marketing 101. When I started thinking about how photographers market them selves I realized that it’s not very differently than most other small businesses. I put the following presentation together with all small businesses in mind with a particular emphasis on free tools and the D.I.Y. (do it yourself) mindset.