Lately I’ve been thinking more about podcasts. To many, the “Golden Age of Podcasting” came years ago when iTunes became a household word.
The cool kids loaded up their ipods and off they went.
“What’s the difference today?” you ask. The difference is that not just the cool kids have the devices to play podcasts anymore, it’s the majority of Americans.
Not only that, unlike with the old iPods, streaming media allows us to hit play on virtually any podcast, at anytime. Just as long as your smartphone has a 3g or 4G connection.
Not impressed? don’t have time to listen to podcasts?
Not so fast, I didn’t say you had to listen to them.
What you should know about podcasts is that in 2012, 29% of Americans have listened to a podcast. That’s nearly 1/3 of all people!
Chances are that some of your audience is among those people.
Podcasting is an excellent form of content marketing, another chance to get the valuable attention of your audience.
And if you haven’t heard, Apple will soon be taking podcasts out of iTunes (where it’s sometimes hard to find) and moving them to it’s own stand-alone App.
This move should give podcasting an extra boost.
So if you’ve ever considered starting a podcast, now may be a good time to put your plan in motion.
Here are a few helpful links about podcasting:
How to start a podcast
The Online Brand Camp is a Podcast that I started with two friends in 2011, you can find and listen to episodes here.